Looking forward to 2024, there are several social media trends that are going to define the social media platform.
Short-Form Video Dominance
This means that short form videos remain the most dominant due to the popularity of tiktok and instagram reels. It is important that brands are able to utilise this format in order to communicate with audiences in the shortest amount of time possible.
Rise of Social Commerce
Social commerce is being adopted more and more with some websites and applications incorporating shopping functions into their designs. This trend makes it possible to make purchases without interruption, which means that it is critical for brands to tailor their social approaches to sales.
Authenticity and Transparency
This means that the consumers are now demanding genuine content and brands are now forced to display genuine content and engage in genuine practices. It will be important to always tell a story that people can relate with in order to establish trust.
AI Integration
AI is making content creation and customers’ experiences much more personal, which is making a great impact. The integration of these technologies will improve the engagement and productivity.
In this way, the brands will be able to adapt to the changes of the social media in 2024.
